Wells Fargo vSafe Demo

Wells Fargo vSafe® is service that enables you to safely and securely store your important documents online. After Native Instinct helped Wells Fargo design and develop the service, we were also brought in to help promote the service. Wells Fargo customers had responded well to the new product. However, because the service was an entirely new concept, we found that many customers didn't know exactly how they would use it. So we designed and developed the "It's Important to Me" demo to reach out to Wells Fargo's different customer segments and explain the many benefits of the product. We created a Flash demo with multiple stories, each targeting particular customer segment and each highlighting a particular use and benefit of the service. Sample vSafe customers are found in a local park, and the user can select each one to view a personal video story from that customer. The demo launched in 2009 and continues to drive user registrations for vSafe.

View the demo