Salesforce.com Foundation

The Salesforce.com Foundation is the non-profit arm of Salesforce.com. With thousands of employees working on hundreds of philanthropic projects around the world, the Foundation wanted to get the word out about the great things being achieved. The Foundation didn't want to create a site that was just warm and fuzzy. They wanted a site that showed the real differences in the world that were happening because of the Foundations 1-1-1 approach (1% time, 1% product, and 1% equity).

Our first step was to take Salesforce.com's well-known brand and apply it to the Foundation. We emphasized the Foundation's global approach, and came up with the tag line "A community of good people doing great things."

Our content strategy team worked with the Foundation's front-line contributors from around the world to write compelling, true stories about the good work being done. To bring reality to the Foundation's message, we created a rich media home page that dynamically updates with real numbers and real photos from the Foundation's projects, so that visitors to the site can experience the Foundation's good work on an intimate level.

On the technical site, Native Instinct migrated the 2000+ page Web site to the latest release of Drupal, and greatly enhanced the organization and administration of the site. Now the Foundation's staff can easily update content on the site without the day-to-day involvement of technical people.

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