Salesforce.com Demo Center

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. Every day the company employs rich media presentations to explain the uses and benefits of its software to thousands of prospective customers in dozens of countries and languages worldwide. Salesforce.com asked us to:

• Create a new Demo Center with videos and a Flash application that allows users and salespeople to “create and share their own demo”
• Show users the breadth of offerings, but let users view just the demos of the products they want
• Make the Demos “updateable” without having to recompile Flash or re-shoot videos

Native Instinct worked with Salesforce.com to develop a dynamic presentation tool that combines videos, Flash animations, still graphics, and audio files at runtime to create an integrated presentation. Best of all, the assets are all managed externally so that they can be updated independently in a central location.

Native Instinct storyboarded, directed, and produced over 60 minutes of video with live talent. We worked with Salesforce.com to develop an ActionScript 3 application that combines video layered with Flash movies and a presentation manager that allows a user to choose from 50 different video modules to create a custom video presentation. Key assets are kept external from the Flash application and defined via XML so that changes can be made without recompiling. Separate XML files allow Salesforce.com to easily support for multiple languages or regional variations.

Salesforce.com used our application as the main demo tool on Salesforce.com's Web site throughout 2008 until early 2010. The results were hundreds of thousands of educated customers, and a rapid user growth rate that has made Salesforce.com one of the most successful companies in the last five years.