homedepot.com Web Site

In 2003, The Home Depot need to change their perception among customers. They were undergoing a transformation from being seen as a "warehouse full of tools" to being a full-service resource for home improvement, and they needed a Web site that supported that position. Native Instinct's team worked side-by-side with the Home Depot for nearly 3 years to improve and enhance all aspects of the homedepot.com, including:

• Increase sales by over 400% over a two year period
• Redesign the Web site to reflect the new "You can do it, we can help." brand
• Establish an online garden club with new monthly content and newsletters to encourage repeat visits to the Web site
• Create an online gift registry to build customer loyalty
• Increase the number of products available online by 30,000 and make it easier to find products through improved taxonomy and UI design
• Increase leads by 400% for 26 different Home Services
• Redesign Search pages to make it easier to find products, filter by category, brand, price, etc.
• Design a unique, step-by-step process to select and purchase an appliance. Home Depot went from not selling appliances online to being the #2 online appliance seller, within 1 month of launch
• Recruit and hire a project managers, and technical and creative personnel for Home Depot, in order to build an internal team for ongoing upgrades and support.