Dell KACE Interactive Demo

KACE, a Silicon Valley start-up, had struggled with the challenge of how to make an online presentation about an advanced technical product—network appliances—compelling and entertaining enough to convert viewers into prospects. KACE's previous demo required users to register before they could view the demo. We know that registration is a barrier to users on the Web, so KACE's demo was not always being viewed by the right people.

Instead, Native Instinct came up with a unique approach to increase views of the demo and reward users for registering. We built a demo that does not require registration to watch. However, while users watch the demo, valuable resources, such as an ROI calculator, analyst reports, etc. appear throughout the demo. Users can click on the resources, and are then prompted to register before they can download the resource. The results for KACE were clear. They've received an increase in demo views, and a significant improvement in the quality of their leads, which has led to a significant increase in sales.

The result? KACE was acquired by Dell in early 2010 and is accelerating their growth into the future.

View the demo