Interactive Strategy
Interactive Strategy
Native Instinct approaches projects with the mindset of a product manager. We help our clients figure out the business strategy behind their interactive product. Then we use that strategy to drive the business, technical, and creative decisions we make during design, development, and ongoing enhancements to the product. We help our clients perform competitive analyses, advertising revenue strategies, business models, and business plans. We use metrics to analyze past performance and to measure improvements.
vSafe Product Design
Wells Fargo had an idea for a new financial services product, an "online safety deposit box" for your most important documents. We worked with their product management team to refine the concept, design the project through iterative prototypes, and user testing.
E-Commerce Optimization
NEW Customer Service Companies is a billion dollar warranty company that is a partner with most of the major retailers in the US. We helped them optimize their online attach rate by creating and testing multiple user experiences and content approaches.
Migrating Cyworld to the US
Cyworld, Korea’s #1 Web site, needed to reinvent itself to appeal to an American audience without losing the unique qualities that has made it a runaway success throughout Asia. We created an instance of Korea's most successful social networking site, targeted for a US audience.
homedepot.com Web Site
In 2003, homedepot.com was a top 20 Web site in traffic, but not in sales. The Home Depot hired Native Instinct's team to bring their Web site into the 21st century. We upgraded homedepot.com to be a world-class e-commerce site, major sales channel, and strong loyalty builder with customers.
BabyCenter.com Ad Strategy
BabyCenter's proposed redesign was impacting placement and quantity of ad units. We helped them analyze the impact on revenue and recommended an ad placement and design strategy.
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