Online Marketing is Still a Mystery to Many
We walked the halls of ad-tech today and found a lot of people peddling the same thing -- "performance based marketing tool" was probably the most common phrase we heard. But there is so much data available to online marketers these days, it seems to become a distraction. This year, social media had a big focus, but the correct strategy to monetize it yet is still unknown. Don't get me wrong, there are success stories, but the reasons for the success are still not yet fully understood. So while there are a plethora of tools and ad server companies to help you understand the data, figuring out the correct strategy forward still a learning process for all of us.
Anyhow, you would think after 15 years of Internet advertising, online marketing would be formulaic. But given the attendance and presentations at ad:tech, it still seems to be more art than science.
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Ad:tech was a great show.in a way.. the dmg crew made it easy to get information and access the tech sessions.. If any indication about our industry was the number of people there then it was very promising..however..and there's always a however... it would have been valuable if they could have done a basic primer to all attendees to help everyone understand where all the new technologies and companies fit together.
If I dropped in from the moon it would be such a mish mash that would be tough to decipher what was going on.
heck I been in the ad industry for a zillion years and it was still confusing.
DMG let's clean up the information ... maybe make it like an Ikea shopping experience.. start here..go here then you're there..or something like that.
Along the way have the exhibitors in each stage of the progression situated like point of sale displays .... so a marketer from the "outside" can intelligently shop... I can see it.. "I'll have one of those and one of these and do I really need this?"
spiff it up. be novel. heck dropping any cliche "here" I like the KISS principal.
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