A Fun Example of the Power of Social Media
Here’s a fun little story about how social media can generate buzz and traffic, with very little effort:
Last Thursday, President Obama flew to the Bay Area to meet with some of the top high tech executives of Silicon Valley. Around the table surrounding the president were the likes of Steve Jobs, Mark Zuckerberg, and Eric Schmidt. When we heard about this, we thought about all the funny things that these folks could be saying when rounded up in a private room.
So after a great dinner at Perbacco and few glass of wine, I went home and in 45 minutes pounded out a faux transcript of the dinner party. The next morning, I posted in the comments section on the Wall Street Journal online, the San Francisco Chronicle (sfgate.com ), San Jose Mercury (mercurynews.com) and TechCrunch. I used the nome de plume of Fred Zanford, which is an alias we use here for testing purposes on social networks, etc. (otherwise, when I’m testing a new feature for Annie Chun’s Facebook page, all my friends would wonder, “why are you Liking and unLiking Annie Chun’s like 100 times today?)
The post was well received everywhere, but was a runaway hit on Tech Crunch, with over 500 “Likes” and comments such as “Best TechCrunch post ever!” Venture capitalist and Lotus Founder Mitch Kapor tweeted about it, and then it was retweeted 39 times. This means within 48 hours thousands of people read my post and wanted to know more about Fred Zanford ( he received several new friend invitations on Facebook and LinkedIn)
Some interesting things to note about social media strategy:
1) Know your target market – although I posted on numerous Web sites, Tech Crunch was a grand slam. Why? Because Tech Crunch’s audience follows these tech celebrities passionately. They understood the jokes and love to talk about tech. The same post on sfgate generated a few haha’s and dozens of rants about how Obama is a communist.
2) Create unique relevant content. If you want to generate buzz around your product, service or Web site, give away valuable content that people are interested in. They’ll reward you with their eyeballs and want to learn more.
3) Go to people where they are. If I had posted my faux transcript on my blog, a few people would have read it. But I posted it where there was already an audience, and was able to leverage that audience exponentially, all without paying a dime.
Now the only thing I have to worry about is if some of the execs I parodied actually read the transcript – might be hard for me to win a contract with Yahoo! this week – just kidding, Carol!
View the Tech Crunch article and comments posted here