Webcast: Collision of Search and Social

Rohn Jay Miller, our partner responsible for content and social media strategy, hosted a free American Marketing Association webcast on Wednesday, May 18th.

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Meeting Description:
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation. These two massive worlds of social networks and search are colliding, and this will change the Internet forever.

Three trends are emerging from this collision: listening, incorporating and social search. Search engines listen to opinions in social media to judge the value of content; they are incorporating social posts within search results; and social networks like Facebook are becoming search engines themselves. For marketers and salespeople this new landscape is more complex and difficult in which to be seen and heard.

Key takeaways from this seminar will include:

• Understand how listening, incorporating, and social search are changing how we search online.
• Examine the recent direct deals between Google, Bing, Facebook and Twitter
• Learn why mobile searching now accounts for 15% of all search traffic, and Google commands an astounding 97% of this market. Understand what that means about opportunities for search engine and social network optimization, and mobile marketing.
• Understand the key “must-have” marketing and sales strategies to respond to the collision of search and social and the key opportunities marketers and sales people have to reach consumers and prospects.

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About Rohn Jay Miller:
Rohn Jay is responsible for our content and social media practice, and is based in Minneapolis. Since 1991 he has been a strategic planner and designer of digital and interactive products and systems. Rohn is author of the blog Take5 Interactive, which chronicles advances and issues in digital customer experience. He speaks at a wide range of conferences and events, especially outside of digital marketing, where he works to increase understanding and dialogue about social communications.

Read more about Rohn and the Native-Instinct team